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MCQ 16: The marketing intermediaries includes:

  1. Financial intermediaries
  2. Marketing services agencies
  3. Both a and b
  4. None of the above

MCQ 17: A company's marketing environment consists of:

  1. Microenvironment
  2. Macro environment
  3. Both a and b
  4. None of the above

MCQ 18: According to brand personality traits, the 'excitement' is concluded as brand being:

  1. outdoorsy and tough
  2. daring and imaginative
  3. cheerful and wholesome
  4. charming and upper class

MCQ 19: The 'natural forces or factors' are considered in company's environment called:

  1. Macro environment
  2. Microenvironment
  3. Both a and b
  4. None of above

MCQ 20: The markets in which the goods are bought for production processes by the business owners are called:

  1. business markets
  2. international markets
  3. consumer markets
  4. government markets

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Global Marketplace MCQs
Marketing Channels MCQs
Company and Marketing Strategy MCQs
Products, Services and Brands MCQs
Direct and Online Marketing MCQs
Consumer Markets and Buyer Behavior MCQs
New Product Development MCQs
Introduction to Marketing MCQs

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