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MCQ 16: The marketing intermediaries includes:

  1. Financial intermediaries
  2. Marketing services agencies
  3. Both a and b
  4. None of the above

MCQ 17: A company's marketing environment consists of:

  1. Microenvironment
  2. Macro environment
  3. Both a and b
  4. None of the above

MCQ 18: According to brand personality traits, the 'excitement' is concluded as brand being:

  1. outdoorsy and tough
  2. daring and imaginative
  3. cheerful and wholesome
  4. charming and upper class

MCQ 19: The 'natural forces or factors' are considered in company's environment called:

  1. Macro environment
  2. Microenvironment
  3. Both a and b
  4. None of above

MCQ 20: The markets in which the goods are bought for production processes by the business owners are called:

  1. business markets
  2. international markets
  3. consumer markets
  4. government markets

Sustainable Marketing: Social Responsibility & Ethics Exam Prep – Principles of Marketing Notes App & e-Book

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