BBA Marketing Degree Courses

Chapter 19: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 19

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Sustainable Marketing Social Responsibility & Ethics Test Questions and Answers PDF Download: MCQ 4

MCQ 16:

The marketing intermediaries includes

  1. Financial intermediaries
  2. Marketing services agencies
  3. Both a and b
  4. None of the above
MCQ 17:

A company's marketing environment consists of

  1. Microenvironment
  2. Macro environment
  3. Both a and b
  4. None of the above
MCQ 18:

According to brand personality traits, the 'excitement' is concluded as brand being

  1. outdoorsy and tough
  2. daring and imaginative
  3. cheerful and wholesome
  4. charming and upper class
MCQ 19:

The 'natural forces or factors' are considered in company's environment called

  1. Macro environment
  2. Microenvironment
  3. Both a and b
  4. None of above
MCQ 20:

The markets in which the goods are bought for production processes by the business owners are called

  1. business markets
  2. international markets
  3. consumer markets
  4. government markets

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Sustainable Marketing Social Responsibility & Ethics App (Android & iOS)

Sustainable Marketing Social Responsibility & Ethics App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (iOS & Android)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (iOS & Android)