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Principles of Marketing MCQs – Practice Test 2 (Chapter 19)

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MCQ 6: The markets in which the goods are bought for personal consumption by the individuals and households are called:

  1. business markets
  2. international markets
  3. consumer markets
  4. government markets

MCQ 7: The 'customer markets' & 'publics' are included in company's environment called:

  1. Macro environment
  2. Microenvironment
  3. Both a and b
  4. None of above

MCQ 8: If the unit cost is $15 and desired return rate on sales is 0.30 then markup price is:

  1. $11.43
  2. $21.43
  3. $25.43
  4. $15.43

MCQ 9: The economies consuming their own industrial outputs are known as:

  1. subsistence economies
  2. industrial economies
  3. developing economies
  4. none of above

MCQ 10: A company's microenvironment, the 'internal publics' consists of:

  1. workers and managers
  2. Stockholders
  3. Community organizations
  4. Company's lawyers

Principles of Marketing Notes App & e-Book – Sustainable Marketing: Social Responsibility & Ethics Exam Prep

Introduction to Marketing MCQs
Managing Marketing Information: Customer Insights MCQs
Consumer Markets and Buyer Behavior MCQs
New Product Development MCQs
Global Marketplace MCQs
Company and Marketing Strategy MCQs
Marketing Channels MCQs
Customer Driven Marketing Strategy MCQs

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