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Principles of Marketing Entrance Tests: Practice Test 2 (Chapter 19)
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The markets in which the goods are bought for personal consumption by the individuals and households are called
The 'customer markets' & 'publics' are included in company's environment called
If the unit cost is $15 and desired return rate on sales is 0.30 then markup price is
The economies consuming their own industrial outputs are known as
A company's microenvironment, the 'internal publics' consists of
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