Principles Of Marketing MCQs (BBA Marketing) From Textbook

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Principles of Marketing MCQs – Practice Test 2 (Chapter 19)

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MCQ: 6

The markets in which the goods are bought for personal consumption by the individuals and households are called

  1. business markets
  2. international markets
  3. consumer markets
  4. government markets
MCQ: 7

The 'customer markets' & 'publics' are included in company's environment called

  1. Macro environment
  2. Microenvironment
  3. Both a and b
  4. None of above
MCQ: 8

If the unit cost is $15 and desired return rate on sales is 0.30 then markup price is

  1. $11.43
  2. $21.43
  3. $25.43
  4. $15.43
MCQ: 9

The economies consuming their own industrial outputs are known as

  1. subsistence economies
  2. industrial economies
  3. developing economies
  4. none of above
MCQ: 10

A company's microenvironment, the 'internal publics' consists of

  1. workers and managers
  2. Stockholders
  3. Community organizations
  4. Company's lawyers

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