Good Value Pricing Multiple Choice Questions with Answers – PDF Download

MCQ 1: The customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as:

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 2: Burger King segments and targets its brands market "Super Fans" who visit store roughly 13 times a month is an example of:

1. user status
2. usage rate
3. loyalty status
4. benefits sought

MCQ 3: The 'Harley-Davidson' which marketed bikes for female segment of market is an example of:

1. geographic segmentation
2. gender segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 4: The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as:

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 5: The situation in which the company targets whole market with one similar offer is called as:

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing