Good Value Pricing MCQ (Multiple Choice Questions) PDF Download

The customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

Burger King segments and targets its brands market "Super Fans" who visit store roughly 13 times a month is an example of

1. user status
2. usage rate
3. loyalty status
4. benefits sought

The 'Harley-Davidson' which marketed bikes for female segment of market is an example of

1. geographic segmentation
2. gender segmentation
3. psychographic segmentation
4. behavioral segmentation

The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

The situation in which the company targets whole market with one similar offer is called as

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing