Principles Of Marketing Practice Test 43

What is a Product Quiz Questions with Answers PDF Download - 43

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What is a Product Quiz with Answers PDF Download: MCQs 43

MCQ: 211

The consumer products does not include

sought products
unsought products
specialty products
shopping products

MCQ: 212

The competitors in the growth stage of product life cycle are

few
growing number
stable but begins declining
declining number

MCQ: 213

The resources such as oil, coal, gas and other minerals are known as

renewable resources
non-renewable resource
Both a and b
none of above

MCQ: 214

The market which is segmented on the basis of 'readiness stage' is best classified as

geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation

MCQ: 215

The positioning statement must state the category of brands and its

points of differences
price
place
distribution channel

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