What is a Product MCQs (Multiple Choice Questions) PDF Download - 46

The products such as major household appliances like TVs and refrigerators are classified as

1. convenience sought products
2. unsought industrial products
3. sought non-specialty products
4. shopping products

The fixed equipment such as office generators, drill presses and elevators are classified as

1. industry capital items
2. industry material and parts
3. office equipment
4. specialty industrial products

In measuring consumer's major AIO dimensions, the 'activities' includes

1. social events
2. social issues
3. recreation
4. both a and b

If the fixed cost is $250000, variable cost is $30 and price is $40

1. 40000
2. 35000
3. 30000
4. 25000

The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as

1. straight product marketing
2. product adaptation marketing
3. standardized global marketing
4. adapted global marketing