Personal Selling Process MCQs with Answers PDF Download – Test 50

MCQ 246: Finding new segments and new users which can result in increased consumption of market offering is said to be:

1. modifying marketing mix
2. modifying raw material schedule
3. modifying the product
4. modifying the market

MCQ 247: The product strategy according to which product is marketed without any change in foreign market is classified as:

1. product adaptation
2. straight product extension
3. product invention
4. communication adaptation

MCQ 248: The roughly and detailed estimation of market size, product price and development costs is classified as:

1. write-down
2. write-up
3. follow-up screening
4. follow-up testing

MCQ 249: The maintenance and business advisory services are included in:

1. business services
2. business supplies
3. industry capital items
4. accessory equipment

MCQ 250: Considering the franchise organization, the independent business people involved other than service organization is represented as:

1. specialty line handlers
2. corporate units
3. franchisor
4. franchisee