Capturing Value from Customers Quiz Questions and Answers PDF Download - 57

The SBU's of a company with low market share and growth rate are considered in

1. Stars
2. Dogs
3. Cash Cows
4. Question marks

The retailing operation which is operated and owned by manufacturer and carries surplus or irregular goods is classified as

1. factory outlets
2. warehouse clubs
3. factory clubs
4. surplus center

The type of communication channel that send message without personal feedback or contact is classified as

1. personal communication channels
2. irrational communication channels
3. non-emotional communication channels
4. non-personal communication channels

The Coca-Cola's "Good Morning" campaign promotes consumption of soft drink in morning is an example of

1. geographic segmentation
2. income segmentation
3. psychographic segmentation
4. behavioral segmentation

The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation