Principles Of Marketing Practice Test 64
Company marketing environment Multiple Choice Questions (MCQs) PDF Download - 64
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Company marketing environment MCQ Quiz with Answers PDF Download: Test 64
The arrangement of different market performance measures as a single display to monitor results is classified as
- Return on investment
- Marketing dashboard
- Marketing scorecard
- Both a and b
The markets in which the goods are bought for personal consumption by the individuals and households are called
- business markets
- international markets
- consumer markets
- government markets
The new competitors will enter in the market in the PLC stage called
- growth stage
- lately buying stage
- segmenting stage
- targeting stage
The 'brand personality' includes
- sincerity
- sophistication
- competence and excitement
- all of above
The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called
- percentage of sales method
- affordable method
- competitive parity method
- objective and task method
Principles Of Marketing Exam Prep Tests
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Marketing Principles MCQs eBook Download
Financial Markets Practice Questions
- When characteristics of bonds are perceived as unfavorable or favorable to holders of bond, then differences of yield spread
- Feature of stock which allows stock holders to buy shares below than market price is called
- Type of contract which involves exchange of assets that will occur in future at price settled daily, is classified as
- Promissory notes issued by company for short term fund raising are unsecured are classified as
- Group of dealers and brokers in financial institutions also include
Company marketing environment Practice Tests
- PLC stage in which distribution and promotion expenses are uncover able because of low profits is referred as
- Scion, Toyota and Lexus under roof of same brand targets their own segments so coverage strategy used in this situation is called
- Unfavorable external factors or trends that may pose a challenge to company are called
- Division of market on basis of marital status of consumers such as 'single consumers' and 'married consumers' is an example of
- Office equipment such as computers and fax machines are best examples of