Market Segmentation Multiple Choice Questions with Answers – PDF Download

MCQ 1: The companies that targets market very narrowly is called:

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing

MCQ 2: Niche marketing helps more in:

1. smaller firms
2. larger firms
3. business giants
4. retail store

MCQ 3: The Toyota Corporation which produces several different brands of cars is an example of:

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing

MCQ 4: The Royal Caribbean hotel chain which targets families and high energy couples is an example of:

1. geographic segmentation
2. income segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 5: The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as:

1. attainable segment
2. measureable segment
3. accessible segment
4. substantial segment