Market Segmentation MCQ (Multiple Choice Questions) PDF Download

The companies that targets market very narrowly is called

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing

Niche marketing helps more in

1. smaller firms
2. larger firms
3. business giants
4. retail store

The Toyota Corporation which produces several different brands of cars is an example of

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing

The Royal Caribbean hotel chain which targets families and high energy couples is an example of

1. geographic segmentation
2. income segmentation
3. psychographic segmentation
4. behavioral segmentation

The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as

1. attainable segment
2. measureable segment
3. accessible segment
4. substantial segment