Customer Value Based Pricing Multiple Choice Questions with Answers – PDF Download

MCQ 1: The marketers can build up demand of a particular product by:

1. associating with strong motives
2. using motivating cues
3. positive reinforcement
4. all of above

MCQ 2: The remembrance of good points that are related to choose a brand as compared to competing brands is called:

1. selective attention
2. selective distortion
3. selective retention
4. both a and b

MCQ 3: The adopter group 'late majority' is classified as:

1. deliberate
2. guided by respect
3. skeptical
4. tradition bound

MCQ 4: The low involved buying behavior of consumers while perceiving significant differences between brands is called:

1. complex buying behavior
2. variety seeking buying behavior
3. dissonance reducing buying behavior
4. habitual buying behavior

MCQ 5: According to 'Maslow's hierarchy of needs', the need of recognition and status is classified as:

1. physiological needs
2. social needs
3. safety needs
4. esteem needs