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Free Understanding Marketplace and Customer Needs MCQ App Download: "Market offering that is essentially intangible is called"; MCQ with answers: services, products, commodity, and competitive edge. Practice Understanding Marketplace and Customer Needs Quiz Questions, download Google e-Book (Free Chapter) to complete virtual coursework.

Understanding Marketplace and Customer Needs MCQs PDF Download – Prep Test

MCQ 1: The market offering that is essentially intangible is called:

  1. services
  2. products
  3. commodity
  4. competitive edge

MCQ 2: The products or market offering bought by consumers for personal consumption are classified as:

  1. augmented product
  2. consumer products
  3. industrial products
  4. intangible services

MCQ 3: The buying of products such as 'fast food' is an example of:

  1. difficult products
  2. sought services
  3. sought products
  4. convenient products

MCQ 4: The delivery and credit services are part of:

  1. marketing strategy
  2. augmented product
  3. non-augmented product
  4. positioning strategy

MCQ 5: The products or services having significant group of buyers who are willing to make purchase efforts are called:

  1. sought products
  2. unsought products
  3. specialty products
  4. both a and b

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