Market Targeting Notes Questions with Answers PDF Download – Test 3

MCQ 11: The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called:

1. global firm
2. expanding firm
3. premium firm
4. challenger firm

MCQ 12: The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as:

1. horizontal marketing system
2. vertical marketing system
3. static marketing system
4. flexible marketing system

MCQ 13: The generation born following 'baby boomers' is known as:

1. generation X
2. generation Y
3. Both a and b
4. none of above

MCQ 14: The sales of products in introductory stage are recorded by the company as:

1. low sales
2. rapidly rising
3. peak sales
4. gradually declining

MCQ 15: Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as:

1. market follower
2. market niche
3. market challenger
4. market leader