Personal Selling Process Multiple Choice Questions with Answers – PDF Download

MCQ 1: The sales of products in introductory stage are recorded by the company as:

1. low sales
2. rapidly rising
3. peak sales
4. gradually declining

MCQ 2: The process of changing one or more elements of marketing mix to improve sales is classified as:

1. modifying marketing mix
2. modifying raw material schedule
3. modifying the product
4. modifying the market

MCQ 3: According to 'real-win-worth doing' proposition of marketing, checking the fit of product in overall strategy is part of:

1. real
2. win
3. worth doing
4. less worthy

MCQ 4: The type of product development which is systematic, holistic and not compartmentalized is said to be:

1. customer centered product development
2. team based product development
3. systematic product development
4. concentration based development

MCQ 5: Finding new segments and new users which can result in increased consumption of market offering is said to be:

1. modifying marketing mix
2. modifying raw material schedule
3. modifying the product
4. modifying the market