Personal Selling Process MCQ (Multiple Choice Questions) PDF Download

The sales of products in introductory stage are recorded by the company as

1. low sales
2. rapidly rising
3. peak sales
4. gradually declining

The process of changing one or more elements of marketing mix to improve sales is classified as

1. modifying marketing mix
2. modifying raw material schedule
3. modifying the product
4. modifying the market

According to 'real-win-worth doing' proposition of marketing, checking the fit of product in overall strategy is part of

1. real
2. win
3. worth doing
4. less worthy

The type of product development which is systematic, holistic and not compartmentalized is said to be

1. customer centered product development
2. team based product development
3. systematic product development
4. concentration based development

Finding new segments and new users which can result in increased consumption of market offering is said to be

1. modifying marketing mix
2. modifying raw material schedule
3. modifying the product
4. modifying the market