Principles of Marketing MCQs – Practice Test 1 (Chapter 14)

Personal Selling and Sales Promotion MCQs with Answers PDF – Download Test 1

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The "Personal Selling and Sales Promotion MCQs" App Download: Sales of products in introductory stage are recorded by the company as; MCQ with answers: rapidly rising, low sales, peak sales, and gradually declining. Solve Company Wide Strategic Planning Quiz Questions, download Google e-Book (Free Chapter) to build branding expertise.

Personal Selling & Sales Promotion MCQs PDF Download – Practice Test 1

MCQ 1: The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called:

freight on board origin pricing
zone pricing
basing point pricing
uniform delivered pricing

MCQ 2: The sales of products in introductory stage are recorded by the company as:

low sales
rapidly rising
peak sales
gradually declining

MCQ 3: When the captive product pricing is used for services then this pricing strategy is classified as:

two-part pricing
combine pricing
double pricing
optional part pricing

MCQ 4: The process of changing one or more elements of marketing mix to improve sales is classified as:

modifying marketing mix
modifying raw material schedule
modifying the product
modifying the market

MCQ 5: According to 'real-win-worth doing' proposition of marketing, checking the fit of product in overall strategy is part of:

real
win
worth doing
less worthy

Principles of Marketing MCQs App & e-Book – Personal Selling & Sales Promotion Study Guide

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Pricing: Capturing Customer Value MCQs

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