Principles of Marketing MCQs – Practice Test 6 (Chapter 14)

Personal Selling and Sales Promotion MCQ with Answers PDF Download – Test 6

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Personal Selling & Sales Promotion MCQ – Practice Test 6 PDF Download

MCQ 26: The kind of pricing strategy in which one product or service is sold for two different prices without any differences in cost is classified as:

segmented pricing
psychological pricing
promotional pricing
geographical pricing

MCQ 27: The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as:

market skimming pricing
market penetration strategy
business line pricing
product line pricing

MCQ 28: The value that customers give up to get the benefits of products or services is classified as:

discount
value added tax
price
tax

MCQ 29: For developing new products, the company must know its:

markets
consumers
competitors
all of above

MCQ 30: The last step of cost based pricing is to:

set price based on cost
convince buyer about products value
design a product
determine cost of product

Personal Selling & Sales Promotion MCQ App & e-Book – Principles of Marketing Entrance Exam

Products, Services and Brands MCQs

Pricing Strategy MCQs

Global Marketplace MCQs

Pricing: Capturing Customer Value MCQs

Sustainable Marketing: Social Responsibility and Ethics MCQs

Personal Selling and Sales Promotion MCQs

Company and Marketing Strategy MCQs

Consumer Markets and Buyer Behavior MCQs

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