Principles of Marketing MCQs – Practice Test 7 (Chapter 14)

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Personal Selling & Sales Promotion Quiz – Practice Test 7 PDF Download

MCQ 31: According to PLC stage, when a newly developed product satisfies the market then the stage it enters called:

growth stage
lately buying stage
segmenting stage
targeting stage

MCQ 32: The pricing strategy in which prices are adjusted for psychological effect is classified as:

segmented pricing
psychological pricing
promotional pricing
geographical pricing

MCQ 33: The fourth step of value based pricing is to:

determine incurred costs
design product
assess needs of customer
set target price

MCQ 34: The set price limit from which no more demand is accepted is classified as:

cost ceiling
cost floor
price ceiling
price floor

MCQ 35: The pricing strategy which considers setting the price after designing marketing program is classified as:

value based pricing
cost based pricing
discount based pricing
ceiling based pricing

Personal Selling & Sales Promotion Quiz App & e-Book – Principles of Marketing Study Material

Introduction to Marketing MCQs

Pricing Strategy MCQs

Analyzing Marketing Environment MCQs

Personal Selling and Sales Promotion MCQs

Marketing Communications: Customer Value MCQs

Managing Marketing Information: Customer Insights MCQs

Retailing and Wholesaling Strategy MCQs

Competitive Advantage MCQs

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