Principles of Marketing MCQs – Practice Test 7 (Chapter 14)

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Personal Selling & Sales Promotion Quiz – Practice Test 7 PDF Download

MCQ 31: According to PLC stage, when a newly developed product satisfies the market then the stage it enters called:

growth stage
lately buying stage
segmenting stage
targeting stage

MCQ 32: The pricing strategy in which prices are adjusted for psychological effect is classified as:

segmented pricing
psychological pricing
promotional pricing
geographical pricing

MCQ 33: The fourth step of value based pricing is to:

determine incurred costs
design product
assess needs of customer
set target price

MCQ 34: The set price limit from which no more demand is accepted is classified as:

cost ceiling
cost floor
price ceiling
price floor

MCQ 35: The pricing strategy which considers setting the price after designing marketing program is classified as:

value based pricing
cost based pricing
discount based pricing
ceiling based pricing

Personal Selling & Sales Promotion Quiz App & e-Book – Principles of Marketing Study Material

Personal Selling and Sales Promotion MCQs

Pricing Strategy MCQs

Marketing Channels MCQs

Introduction to Marketing MCQs

Global Marketplace MCQs

New Product Development MCQs

Managing Marketing Information: Customer Insights MCQs

Business Markets and Buyer Behavior MCQs

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