Principles of Marketing Certification MCQs – Practice Test 3 (Chapter 14)

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The "Personal Selling and Sales Promotion Quiz" App Download (Android & iOS): Finding new segments and new users which can result in increased consumption of market offering is said to be; MCQ with answers: modifying raw material schedule, modifying marketing mix, modifying the product, and modifying the market. Learn Competitor Analysis Quiz Questions, download Google Book (Free Chapter) to enhance marketing strategies.

Personal Selling & Sales Promotion Quiz – Practice Test 3 PDF Download

MCQ 11: The prices that buyers keep in their mind and compare the price of given product to other product's prices are called:

double way pricing
Two way pricing
reference prices
comparable prices

MCQ 12: Finding new segments and new users which can result in increased consumption of market offering is said to be:

modifying marketing mix
modifying raw material schedule
modifying the product
modifying the market

MCQ 13: The type of cost reduction made for buyers who pay their accounts payable promptly is classified as:

cash discount
seasonal discount
functional discount
quantity discount

MCQ 14: The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as:

fake pricing
termed pricing
dynamic pricing
international pricing

MCQ 15: The pricing strategy which is used in market penetration strategy is:

basing point pricing
freight absorption costing
flexible pricing
uniform pricing

Principles of Marketing Quiz App & e-Book – Personal Selling & Sales Promotion Certification Guide

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Personal Selling and Sales Promotion MCQs

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