Competitor Analysis Quiz with Answers PDF Download – Test 101

MCQ 501: In 'adoption process for new products', the customer seek information in the:

1. awareness stage
2. interest stage
3. evaluation and trial stage
4. all of above

MCQ 502: The customer adopter groups include:

1. innovator
2. early majority
3. laggard
4. early adopter

MCQ 503: The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called:

1. kiosk marketing
2. offline marketing
3. telephone marketing
4. direct response TV marketing

MCQ 504: The kind of online marketing domain which is initiated by business to target consumers is classified as:

1. business to consumer domain
2. business to business domain
3. consumer to business domain
4. consumer to consumer domain

MCQ 505: The lifestyle measuring consumers major dimensions such as:

1. activates
2. interests
3. opinions
4. all of above