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Principles Of Marketing Certification MCQs – Mock Test 103

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Company marketing environment MCQs – Mock Test 103 PDF Download

MCQ 511: The process of comparing own products or services to leading firms practices to improve performance and quality is called:

  1. strategic analysis
  2. corporate image analysis
  3. benchmarking
  4. customer value analysis

MCQ 512: The set of distinctive and basic modes of expression is called:

  1. styles
  2. fashion
  3. fads
  4. followers

MCQ 513: Each member of selected sample has equal chance of selection in:

  1. stratified random sample
  2. cluster sample
  3. simple random sample
  4. convenience sample

MCQ 514: The business buying situation in which the buyer reorders the same product is classified as:

  1. new task
  2. modified rebuy
  3. straight rebuy
  4. solutions selling

MCQ 515: The second step in cost based pricing is to:

  1. set price based on cost
  2. convince buyer about products value
  3. design a product
  4. determine cost of product

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