Global Product Strategy Notes Questions with Answers PDF Download – Test 111

MCQ 551: In positioning statement, the first thing that must be stated is:

1. target segment
2. market segmentation
3. differentiation
4. positioning

MCQ 552: The individual who represent company by performing selling, servicing, information gathering and prospecting is classified as:

1. sales person
2. promoting manager
3. prospering manager
4. persuasion manager

MCQ 553: The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as:

1. business buyer behavior
2. derived demand
3. business buying process
4. cognitive dissonance

MCQ 554: The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called:

1. maturity stage
2. productive stage
3. improved market stage
4. profit achieved stage

MCQ 555: The product packaging is futile part of:

1. core customer value
2. positioning strategy
3. actual product
4. actual ownership