Vertical Marketing Systems MCQs with Answers PDF Download – Test 110

MCQ 546: The customer buying behavior such as little planning before buying products is included in:

1. convenient specialty products
2. unsought products
3. sought products
4. convenient products

MCQ 547: The price on which it is limit that no less profits would be accepted less than this price is classified as:

1. cost ceiling
2. cost floor
3. price ceiling
4. price floor

MCQ 548: The concept which states information about value, opportunities and rewards of good performance as thought by sales people is called:

1. organizational climate
2. media climate
3. sales climate
4. outbound climate

MCQ 549: The particular communication that must be achieve within definite target audience within specific time is classified as:

1. message decision
2. media decision
3. advertising objective
4. advertising evaluation

MCQ 550: The market segmentation on the basis of continents such as North America, Middle East and Western Europe is example of:

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation