New Product Development Process MCQs with Answers PDF Download – Test 118

MCQ 586: The major media channels such as print, display, online and broadcast are classified as:

1. non-personal communication channels
2. non-emotional communication channels
3. personal communication channels
4. irrational communication channels

MCQ 587: The kind of pricing strategy in which one product or service is sold for two different prices without any differences in cost is classified as:

1. segmented pricing
2. psychological pricing
3. promotional pricing
4. geographical pricing

MCQ 588: The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called:

1. consumer oriented marketing
2. customer value marketing
3. innovative marketing
4. inbound ⁄ outbound marketing

MCQ 589: The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as:

1. market skimming pricing
2. market penetration strategy
3. business line pricing
4. product line pricing

MCQ 590: The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called:

1. low high pricing
2. every day same pricing
3. everyday low pricing
4. high low pricing