New Product Development Process MCQs (Multiple Choice Questions) PDF Download - 118

The major media channels such as print, display, online and broadcast are classified as

1. non-personal communication channels
2. non-emotional communication channels
3. personal communication channels
4. irrational communication channels

The kind of pricing strategy in which one product or service is sold for two different prices without any differences in cost is classified as

1. segmented pricing
2. psychological pricing
3. promotional pricing
4. geographical pricing

The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called

1. consumer oriented marketing
2. customer value marketing
3. innovative marketing
4. inbound ⁄ outbound marketing

The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as

1. market skimming pricing
2. market penetration strategy
3. business line pricing
4. product line pricing

The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called

1. low high pricing
2. every day same pricing
3. everyday low pricing
4. high low pricing