Microenvironment MCQ with Answers PDF Download – Test 124

MCQ 616: The disagreement between different marketing channel regarding the roles, rewards and goals is called:

1. channel conflict
2. marketing conflict
3. direct conflict
4. indirect channel conflict

MCQ 617: The method of managing promotional budget to match the outlays of competitors is called:

1. percentage of sales method
2. affordable method
3. competitive parity method
4. objective and task method

MCQ 618: The companies that buy and sell only on the internet are classified as:

1. premium companies
2. direct companies
3. click only companies
4. click and mortar companies

MCQ 619: If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called:

1. bi-product pricing
2. optional product pricing
3. Two way pricing
4. Two part pricing

MCQ 620: The SBU's considered as 'Cash Cows' requires:

1. Heavy investment
2. Less investments
3. More marketing
4. Both a and c