Principles Of Marketing Practice Test 124

Microenvironment Multiple Choice Questions (MCQs) PDF Download - 124

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The MCQ: The disagreement between different marketing channel regarding the roles, rewards and goals is called; "Microenvironment" App (Free Android & iOS) with answers: marketing conflict, channel conflict, indirect channel conflict, and direct conflict for online bachelor's degree in business management. Practice Analyzing Marketing Environment Questions and Answers, Apple e-Book to download free sample for online bachelor's degree in business.

Microenvironment MCQ Quiz with Answers PDF Download: Test 124

MCQ: 616

The disagreement between different marketing channel regarding the roles, rewards and goals is called

channel conflict
marketing conflict
direct conflict
indirect channel conflict

MCQ: 617

The method of managing promotional budget to match the outlays of competitors is called

percentage of sales method
affordable method
competitive parity method
objective and task method

MCQ: 618

The companies that buy and sell only on the internet are classified as

premium companies
direct companies
click only companies
click and mortar companies

MCQ: 619

If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called

bi-product pricing
optional product pricing
Two way pricing
Two part pricing

MCQ: 620

The SBU's considered as 'Cash Cows' requires

Heavy investment
Less investments
More marketing
Both a and c

Principles Of Marketing Exam Prep Tests

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