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Principles Of Marketing MCQs – Mock Test 130

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Capturing Value from Customers MCQ – Mock Test 130 PDF Download

MCQ 646: The negative situational factors are part of:

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

MCQ 647: Physical distribution channels includes:

  1. Retailers
  2. Wholesalers
  3. Both a and b
  4. None of the above

MCQ 648: The distinction between industrial and consumer products is because of:

  1. purpose of buying the product
  2. quantity of buying the product
  3. quality of bought product
  4. all of above

MCQ 649: The segmentation of market in groups having similar needs and wants is known as:

  1. intermarket segmentation
  2. intramarket segmentation
  3. income segmentation
  4. psychographic segmentation

MCQ 650: The sales of market offering in growth stage of product life cycle are recorded as:

  1. low sales
  2. rapidly rising sales
  3. peak sales
  4. declining sales

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