BBA Marketing Degree Courses

Chapter 6: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 6

Customer Driven Marketing Strategy Multiple Choice Questions (MCQs) PDF Download - 1

The Customer Driven Marketing Strategy Multiple Choice Questions (MCQs) with Answers PDF, Customer Driven Marketing Strategy MCQs PDF Download e-Book Ch. 6-1 to study Principles of Marketing Course. Practice Market Targeting MCQs, Customer Driven Marketing Strategy trivia questions and answers PDF for online courses for business management degree. The Customer Driven Marketing Strategy MCQs App Download: Free learning app for market segmentation career test for online marketing certificate programs.

The Multiple Choice Question (MCQ Quiz): Firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called; "Customer Driven Marketing Strategy" App Download (Free) with answers: Expanding firm; Global firm; Premium firm; Challenger firm; for online courses for business management degree. Solve What is a Product Quiz Questions, download Google eBook (Free Sample) for online BS business administration.

Customer Driven Marketing Strategy Questions and Answers PDF Download: MCQ Quiz 1

MCQ 1:

The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called

  1. global firm
  2. expanding firm
  3. premium firm
  4. challenger firm
MCQ 2:

The companies that targets market very narrowly is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing
MCQ 3:

Niche marketing helps more in

  1. smaller firms
  2. larger firms
  3. business giants
  4. retail store
MCQ 4:

The Toyota Corporation which produces several different brands of cars is an example of

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing
MCQ 5:

The Royal Caribbean hotel chain which targets families and high energy couples is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation

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Customer Driven Marketing Strategy App (Android & iOS)

Customer Driven Marketing Strategy App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (iOS & Android)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (iOS & Android)