Principles of Marketing MCQs – Practice Test 1 (Chapter 6)

Customer Driven Marketing Strategy MCQs with Answers PDF Download – Test 1

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Customer Driven Marketing Strategy MCQs – Practice Test 1 PDF Download

MCQ 1: The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called:

global firm
expanding firm
premium firm
challenger firm

MCQ 2: The companies that targets market very narrowly is called:

mass marketing
segmented marketing
niche marketing
micromarketing

MCQ 3: Niche marketing helps more in:

smaller firms
larger firms
business giants
retail store

MCQ 4: The Toyota Corporation which produces several different brands of cars is an example of:

mass marketing
segmented marketing
niche marketing
micromarketing

MCQ 5: The Royal Caribbean hotel chain which targets families and high energy couples is an example of:

geographic segmentation
income segmentation
psychographic segmentation
behavioral segmentation

Principles of Marketing MCQs App & e-Book – Customer Driven Marketing Strategy Study Guide

Pricing: Capturing Customer Value MCQs

Consumer Markets and Buyer Behavior MCQs

Direct and Online Marketing MCQs

Products, Services and Brands MCQs

Analyzing Marketing Environment MCQs

Marketing Communications: Customer Value MCQs

Competitive Advantage MCQs

Global Marketplace MCQs

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