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Competitive Positions MCQs PDF Download – Prep Test

MCQ 1: The personal factors include:

  1. online communities
  2. social class
  3. personality and self-concept
  4. roles and status

MCQ 2: The ads affecting consumer's subconscious minds are classified as:

  1. online advertising
  2. subliminal advertising
  3. luminal advertising
  4. both b and c

MCQ 3: The tendency to which experiences of potential customers fits with the innovation is called:

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility

MCQ 4: The types of consumer buying behavior are:

  1. Two types
  2. Three types
  3. Four types
  4. Five types

MCQ 5: The highly involved consumer buying behavior and customers perceive fewer differences among brands is called:

  1. complex buying behavior
  2. variety seeking buying behavior
  3. dissonance reducing buying behavior
  4. habitual buying behavior

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