New Product Development Process Multiple Choice Questions with Answers – PDF Download

MCQ 1: The kind of channel arrangement in which the retailers, wholesalers and producers act as a single system is classified as:

1. conventional distribution channel
2. horizontal marketing system
3. vertical marketing system
4. static distribution channel

MCQ 2: The marketing system in which two or more companies join together at one level to seek new marketing opportunity is classified as:

1. horizontal marketing system
2. vertical marketing system
3. static marketing system
4. flexible marketing system

MCQ 3: The marketing channels are considered as part of:

1. wholesaler-customer delivery network
2. customer-value delivery network
3. retailer-wholesaler delivery network
4. customer-retailer delivery network

MCQ 4: The set of organizations interdependent on each other that help in making market offerings available to customer are called:

1. interactive channels
2. marketing channels
3. pricing channels
4. basing point channels

MCQ 5: The highly automated storage house to receive products from various suppliers, fill area efficiently and send orders to customers efficiently is classified as:

1. exclusive center
2. distribution center
3. inbound center
4. outbound center