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Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles Of Marketing MCQs – Mock Test 78

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Business Actions & Sustainable Markets MCQs – Mock Test 78 PDF Download

MCQ 386: The economies consuming their own industrial outputs are known as:

  1. subsistence economies
  2. industrial economies
  3. developing economies
  4. none of above

MCQ 387: The products that consists of activities and benefits offered for sale are called:

  1. product membership in category
  2. services
  3. market segmentation
  4. pricing of product

MCQ 388: The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as:

  1. fads
  2. customs
  3. tradition
  4. norms

MCQ 389: In the 'introduction stage' of product life cycle, the cost per customer is:

  1. high
  2. low
  3. average
  4. moderate

MCQ 390: The Market consists of:

  1. Potential buyers
  2. Actual buyers
  3. Both a and b
  4. None of the above

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