Market Segmentation Multiple Choice Questions and Answers PDF – Test 86

MCQ 426: The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called:

1. premium database
2. customer database
3. event database
4. rebate database

MCQ 427: The customers who are community group leaders and carefully adopt new ideas are called:

1. innovators
2. early majority
3. laggard
4. early adopter

MCQ 428: The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of:

1. augmented product
2. actual product
3. actual ownership
4. tangible products

MCQ 429: The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as:

1. customer sales force structure
2. product sales force structure
3. indirect sales force structure
4. territorial sales force structure

MCQ 430: The wholesaler who only brings buyers and sellers closer by assisting in negotiations without taking title of market offerings is classified as:

1. manufacturer's sales branches
2. brokers
3. agent
4. drop shippers