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Principles Of Marketing MCQs – Mock Test 80

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MCQ 396: The 'Harley-Davidson' which marketed bikes for female segment of market is an example of:

  1. geographic segmentation
  2. gender segmentation
  3. psychographic segmentation
  4. behavioral segmentation

MCQ 397: The way of entering into foreign markets by partnering with other firms to produce any market offering is called:

  1. exporting
  2. importing
  3. joint venturing
  4. licensing

MCQ 398: The separate firm engaged in wholesaling activities is classified as:

  1. outbound franchisor
  2. franchisee
  3. wholesaler
  4. franchisor

MCQ 399: The customers of smaller banks are considered as example of:

  1. True friend
  2. Strangers
  3. Barnacles
  4. Butterflies

MCQ 400: The 'probability sample' includes:

  1. judgment sample
  2. simple random sample
  3. quota sample
  4. convenience sample

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