Principles of Marketing MCQs - Chapter 16

Pricing: Capturing Customer Value Multiple Choice Questions (MCQs) PDF Download - 1

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The MCQ: The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of; "Pricing: Capturing Customer Value" App Download [Free] with answers: income segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation to learn online certification courses. Solve Product Mix Pricing Strategies Quiz Questions, download Google eBook (Free Sample) for free online classes.

Pricing Capturing Customer Value MCQ with Answers PDF Download: Quiz 1

MCQ: 1

The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

geographic segmentation
income segmentation
psychographic segmentation
behavioral segmentation

MCQ: 2

The marketers can build up demand of a particular product by

associating with strong motives
using motivating cues
positive reinforcement
all of above

MCQ: 3

The remembrance of good points that are related to choose a brand as compared to competing brands is called

selective attention
selective distortion
selective retention
both a and b

MCQ: 4

The adopter group 'late majority' is classified as

deliberate
guided by respect
skeptical
tradition bound

MCQ: 5

According to sustainable marketing, the major movements includes

consumerism
seller's extremism
environmentalism
both a and c

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