Product Mix Pricing Strategies Notes Questions with Answers PDF Download – Test 95

MCQ 471: The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as:

1. sample
2. coupon
3. premium
4. cash refunds

MCQ 472: The market segmented on the basis of the degree level such as 'high school graduates and college graduates' is classified as:

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 473: The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as:

1. optional product pricing
2. price skimming
3. price penetration
4. product line pricing

MCQ 474: The first step of value based pricing is to:

1. assess needs of customer
2. set target price
3. determine incurred costs
4. design product

MCQ 475: The logistic network through which the unwanted or excess products by resellers or consumers is classified as:

1. inbound distribution
2. outbound distribution
3. forward distribution
4. reverse distribution