Product Mix Pricing Strategies Notes Questions with Answers PDF Download - 95

The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as

1. sample
2. coupon
3. premium
4. cash refunds

The market segmented on the basis of the degree level such as 'high school graduates and college graduates' is classified as

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as

1. optional product pricing
2. price skimming
3. price penetration
4. product line pricing

The first step of value based pricing is to

1. assess needs of customer
2. set target price
3. determine incurred costs
4. design product

The logistic network through which the unwanted or excess products by resellers or consumers is classified as

1. inbound distribution
2. outbound distribution
3. forward distribution
4. reverse distribution