Market Segmentation Notes Questions with Answers PDF Download – Test 99

MCQ 491: The direct marketing through which products are sold directly to customer on phone call is classified as:

1. virtual marketing
2. telephone marketing
3. online marketing
4. offline marketing

MCQ 492: The market coverage strategy which captures the large share of one or more segments is called:

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing

MCQ 493: In business buying process, the group who has formal authority of supplier selection is classified as:

1. user
2. influencer
3. decider and gatekeeper
4. buyer

MCQ 494: The pricing strategy which provides the right combination of good service and quality at fair price is classified as:

1. good value pricing
2. cost plus pricing
3. value added pricing
4. quality based pricing

MCQ 495: The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called:

1. print and broadcast media
2. word-of-mouth influence
3. buzz marketing
4. display and online media