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Principles Of Marketing MCQs – Mock Test 96

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Free "Logistics Functions Learning" App Download (Android & iOS): Market which is segmented on the basis of age and gender of customers is classified as; MCQ with answers: demographic segmentation, geographic segmentation, behavioral segmentation, and psychographic segmentation. Practice Pricing Capturing Customer Value Questions and Answers, Google e-Book to download free chapter for remote academic learning.

Logistics Functions MCQ – Mock Test 96 PDF Download

MCQ 476: The market which is segmented on the basis of age and gender of customers is classified as:

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

MCQ 477: The value creating activities carried by internal departments of company are classified as:

  1. Value chain
  2. Value delivery network
  3. Portfolio analysis
  4. None of above

MCQ 478: Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as:

  1. sales promotion
  2. personal selling
  3. public relations
  4. advertising

MCQ 479: The new product development proposes screening framework as:

  1. real-worth doing-win
  2. win-real-worth doing
  3. worth doing-real-win
  4. real-win-worth doing

MCQ 480: The tendency to which innovation may tried for limited time is:

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility

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