Principles of Marketing MCQs – Practice Test 2 (Chapter 16)

Pricing: Capturing Customer Value MCQ with Answers PDF Download – Test 2

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Pricing Capturing Customer Value MCQ – Practice Test 2 PDF Download

MCQ 6: The low involved buying behavior of consumers while perceiving significant differences between brands is called:

complex buying behavior
variety seeking buying behavior
dissonance reducing buying behavior
habitual buying behavior

MCQ 7: The customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as:

geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation

MCQ 8: According to 'Maslow's hierarchy of needs', the need of recognition and status is classified as:

physiological needs
social needs
safety needs
esteem needs

MCQ 9: The positioning statement must state the category of brands and its:

points of differences
price
place
distribution channel

MCQ 10: The 'local or individual marketing' is also called as:

mass marketing
segmented marketing
niche marketing
micromarketing

Principles of Marketing Notes App & e-Book – Pricing: Capturing Customer Value Exam Prep

Products, Services and Brands MCQs

Business Markets and Buyer Behavior MCQs

New Product Development MCQs

Pricing: Capturing Customer Value MCQs

Global Marketplace MCQs

Retailing and Wholesaling Strategy MCQs

Marketing Communications: Customer Value MCQs

Managing Marketing Information: Customer Insights MCQs

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