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Principles of Marketing Entrance Tests: Practice Test 2 (Chapter 16)
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The low involved buying behavior of consumers while perceiving significant differences between brands is called
The customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as
According to 'Maslow's hierarchy of needs', the need of recognition and status is classified as
The positioning statement must state the category of brands and its
The 'local or individual marketing' is also called as
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