Principles of Marketing MCQs - Chapter 16

Pricing: Capturing Customer Value Multiple Choice Questions (MCQ) PDF Download - 2

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Pricing Capturing Customer Value MCQs with Answers PDF Download: Quiz 2

MCQ 6:

The low involved buying behavior of consumers while perceiving significant differences between brands is called

complex buying behavior
variety seeking buying behavior
dissonance reducing buying behavior
habitual buying behavior

MCQ 7:

The customer market division done on the basis of 'compulsive, ambitious and outgoing customers' classified as

geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation

MCQ 8:

According to 'Maslow's hierarchy of needs', the need of recognition and status is classified as

physiological needs
social needs
safety needs
esteem needs

MCQ 9:

The positioning statement must state the category of brands and its

points of differences
price
place
distribution channel

MCQ 10:

The 'local or individual marketing' is also called as

mass marketing
segmented marketing
niche marketing
micromarketing

Principles Of Marketing Mock Tests

Analyzing Marketing Environment MCQs

Marketing Communications: Customer Value MCQs

Pricing: Capturing Customer Value MCQs

Managing Marketing Information: Customer Insights MCQs

Business Markets and Buyer Behavior MCQs

Competitive Advantage MCQs

Products, Services and Brands MCQs

Global Marketplace MCQs

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