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Principles of Marketing Study Guide: Practice Test 9 (Chapter 16)
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The process of segmenting the market and identifying which segments to target is classified as
The 'wireless communication' is an example of
The BlackBerry 'on the go connectivity' specific feature is part of
If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as
At the final level of planning products, the planners turn the actual product into
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