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BBA Marketing Management MCQs – Mock Test 8

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MCQ 36: The deciders and buyers in companies are classified as:

  1. evaluators
  2. approvers
  3. buyers
  4. selectors

MCQ 37: The organizational division which makes the decision on the amount of available resources is the part of:

  1. corporate level
  2. division level
  3. business unit
  4. decision level

MCQ 38: The technique which is not included in co-branding is:

  1. retail co-branding
  2. wholesale co-branding
  3. joint-venture co-branding
  4. multiple-sponsor co-branding

MCQ 39: In marketing, the 'Relative Employee Satisfaction' is best classified as:

  1. internal marketing metrics
  2. perceived metrics
  3. quality metrics
  4. loyalty metrics

MCQ 40: The long-term social and economic changes on a highly large scale is classified as:

  1. minor trends
  2. mega trends
  3. special followers
  4. introductory products

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