Principles of Marketing MCQs – Practice Test 7 (Chapter 16)

Pricing: Capturing Customer Value Quiz with Answers PDF Download – Test 7

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Pricing Capturing Customer Value Quiz – Practice Test 7 PDF Download

MCQ 31: The less involved consumer buying behavior in which customers perceive few differences between brands is called:

complex buoying behavior
variety seeking buying behavior
dissonance reducing buying behavior
habitual buying behavior

MCQ 32: In marketing, the potential customer's familiarity with advertising creates:

brand familiarity
brand conviction
both a and b
none of above

MCQ 33: The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called:

consumer oriented marketing
customer value marketing
innovative marketing
inbound ⁄ outbound marketing

MCQ 34: The 'buyer's black box' consists of:

characteristics of buyers
buyer's decision process
the cultural environment
both a and b

MCQ 35: The segmentation of market in groups having similar needs and wants is known as:

intermarket segmentation
intramarket segmentation
income segmentation
psychographic segmentation

Pricing: Capturing Customer Value Quiz App & e-Book – Principles of Marketing Study Material

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