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Principles of Marketing Entrance Exam: Practice Test 6 (Chapter 16)
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The market segment which is large enough or profitable enough to be served is known as
The market segmented on the basis of the degree level such as 'high school graduates and college graduates' is classified as
The market which is segmented on the basis of age and gender of customers is classified as
The market segmentation done on basis of 'occupation' and 'education' of customers is an example of
The product support services are part of
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