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Principles of Marketing Cerification Guide: Practice Test 3 (Chapter 16)
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According to brand personality traits, the 'ruggedness' is concluded as brand being
Burger King segments and targets its brands market "Super Fans" who visit store roughly 13 times a month is an example of
According to 'Maslow's hierarchy of needs', the needs for food, shelter and clothing are classified as
That minor stimuli which determines when and how customer will respond in certain way is called
The sustainable marketing principle which says that company must define mission statement in broad social terms in place of only product terms is classified as
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