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Principles of Marketing Exam MCQs – Practice Test 4 (Chapter 16)

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MCQ 16: The competitive marketing strategies plays a role in companies:

  1. positioning strategy
  2. targeting strategy
  3. differentiation
  4. market segmentation

MCQ 17: The products that consists of activities and benefits offered for sale are called:

  1. product membership in category
  2. services
  3. market segmentation
  4. pricing of product

MCQ 18: The 'Harley-Davidson' which marketed bikes for female segment of market is an example of:

  1. geographic segmentation
  2. gender segmentation
  3. psychographic segmentation
  4. behavioral segmentation

MCQ 19: The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as:

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

MCQ 20: The marketing strategy which does not focus on the difference between the consumer needs is called:

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

Pricing: Capturing Customer Value Exam Prep – Principles of Marketing Notes App & e-Book

Business Markets and Buyer Behavior MCQs
Retailing and Wholesaling Strategy MCQs
Customer Driven Marketing Strategy MCQs
Analyzing Marketing Environment MCQs
Introduction to Marketing MCQs
Marketing Communications: Customer Value MCQs
New Product Development MCQs
Personal Selling and Sales Promotion MCQs

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