Principles Of Marketing MCQs (BBA Marketing) From Textbook

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Principles of Marketing Exam MCQs – Practice Test 4 (Chapter 16)

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Pricing Capturing Customer Value MCQs – Practice Test 4 PDF Download

MCQ: 16

The competitive marketing strategies plays a role in companies

  1. positioning strategy
  2. targeting strategy
  3. differentiation
  4. market segmentation
MCQ: 17

The products that consists of activities and benefits offered for sale are called

  1. product membership in category
  2. services
  3. market segmentation
  4. pricing of product
MCQ: 18

The 'Harley-Davidson' which marketed bikes for female segment of market is an example of

  1. geographic segmentation
  2. gender segmentation
  3. psychographic segmentation
  4. behavioral segmentation
MCQ: 19

The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation
MCQ: 20

The marketing strategy which does not focus on the difference between the consumer needs is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

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