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Principles of Marketing Exam Prep: Practice Test 4 (Chapter 16)
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The competitive marketing strategies plays a role in companies
The products that consists of activities and benefits offered for sale are called
The 'Harley-Davidson' which marketed bikes for female segment of market is an example of
The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as
The marketing strategy which does not focus on the difference between the consumer needs is called
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