Supply Chain Management MCQ with Answers PDF Download – Test 156

MCQ 776: If the cost of product is $30 and the profit margin for each unit is $3 then the price that must be charged to customers is:

1. $30
2. $33
3. $27
4. $34

MCQ 777: The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called:

1. point of purchase promotion
2. cents off deals
3. sales premium
4. advertising specialties

MCQ 778: The pricing strategy which considers setting the price after designing marketing program is classified as:

1. value based pricing
2. cost based pricing
3. discount based pricing
4. ceiling based pricing

MCQ 779: In the four Ps of marketing mix, the brand name can be classified as:

1. Place
2. Product
3. Price
4. Promotion

MCQ 780: If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as:

1. differentiable segment
2. non-differentiable segments
3. intermarket segmentation
4. intramarket segmentation