What is a Product MCQs with Answers PDF Download – Test 158

MCQ 786: The managerial approach which focuses on bringing up ideas that helps producing profits as well preserve living environment is called:

1. seller's adaptation view
2. environmental sustainability
3. consumer profitability
4. customer sustainability

MCQ 787: The group which adopts innovation only after it becomes a tradition is classified as:

1. late majority
2. early majority
3. laggard
4. early adopter

MCQ 788: Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as:

1. public relations
2. advertising
3. sales promotion
4. personal selling

MCQ 789: At the final level of planning products, the planners turn the actual product into:

1. augmented product
2. de-augmented product
3. core customer value
4. customer driven strategy

MCQ 790: The theme of the message content which is related to self-interest of audience is classified as:

1. irrational appeal
2. moral appeal
3. rational appeal
4. emotional appeal