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Principles Of Marketing MCQs – Mock Test 161

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Free Public Policy & Marketing Quiz App Download: "Strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called"; MCQ with answers: optional part pricing, double pricing, combine pricing, and two-part pricing. Learn Pricing Strategy Questions and Answers, Apple iBook to download free chapter to improve marketing knowledge.

Public Policy & Marketing Quiz – Mock Test 161 PDF Download

MCQ 801: The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called:

  1. double pricing
  2. optional part pricing
  3. two-part pricing
  4. combine pricing

MCQ 802: According to marketing four Ps, the cash rebates are part of:

  1. Place
  2. Product
  3. Price
  4. Promotion

MCQ 803: The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as:

  1. deceptive pricing
  2. price discrimination
  3. resale price maintenance
  4. fix quantity pricing

MCQ 804: The kind of direct marketing done by mailing print, digital or video catalog is presented online or made available in stores is classified as:

  1. direct mail marketing
  2. kiosk marketing
  3. catalog marketing
  4. premium marketing

MCQ 805: The adopter group 'innovators' are:

  1. deliberate
  2. venturesome
  3. skeptical
  4. tradition bound

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