Market Segmentation Notes Questions with Answers PDF Download – Test 159

MCQ 791: The online journals where people post their reviews and thoughts on narrow topic are classified as:

1. business domain website
2. corporate website
3. blogs
4. marketing website

MCQ 792: The major sources of ideas for product development comes from:

1. internal sources
2. external sources
3. product lines extension
4. both a and b

MCQ 793: The sustainable marketing principle which states that company invest most of its resources to customer value building is classified as:

1. innovative marketing
2. inbound ⁄ outbound marketing
3. consumer oriented marketing
4. customer value marketing

MCQ 794: According to brand personality traits, the 'excitement' is concluded as brand being:

1. outdoorsy and tough
2. daring and imaginative
3. cheerful and wholesome
4. charming and upper class

MCQ 795: The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as:

1. vertical marketing system
2. static distribution channel
3. conventional distribution channel
4. horizontal marketing system