Market Segmentation Notes Questions with Answers PDF Download - 159

The online journals where people post their reviews and thoughts on narrow topic are classified as

1. business domain website
2. corporate website
3. blogs
4. marketing website

The major sources of ideas for product development comes from

1. internal sources
2. external sources
3. product lines extension
4. both a and b

The sustainable marketing principle which states that company invest most of its resources to customer value building is classified as

1. innovative marketing
2. inbound ⁄ outbound marketing
3. consumer oriented marketing
4. customer value marketing

According to brand personality traits, the 'excitement' is concluded as brand being

1. outdoorsy and tough
2. daring and imaginative
3. cheerful and wholesome
4. charming and upper class

The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as

1. vertical marketing system
2. static distribution channel
3. conventional distribution channel
4. horizontal marketing system