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MCQ 76: The international markets can be segmented on the basis of factors such as:

  1. geographic location
  2. cultural factors
  3. economic factors
  4. all of above

MCQ 77: As soon as the ideas are shortlisted, the best idea leads to development of:

  1. product concept
  2. production phase
  3. production screening
  4. none of above

MCQ 78: The adopter group 'late majority' is classified as:

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

MCQ 79: The kind of product mix and marketing mix which appeals large number of buyers is called:

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

MCQ 80: The field sales force is also called as:

  1. inside sales force
  2. outside sales force
  3. channel intermediaries
  4. none of the above

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