Channels Importance MCQ (Multiple Choice Questions) PDF Download

The strategy of marketing channel system in which company's sales force carry, promote and sell products to end users is classified as

1. shallow strategy
2. push strategy
3. pull strategy
4. bundle strategy

Considering marketing channel system, the strategies used by companies to manage intermediaries are

1. push strategy
2. pull strategy
3. bundle strategy
4. both A and B

The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as

1. bundle strategy
2. shallow strategy
3. push strategy
4. pull strategy

The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as

1. push strategy
2. pull strategy
3. bundle strategy
4. shallow strategy

The particular set of marketing channels employed by company is classified as

1. marketing channel system
2. predatory channel system
3. discount channel system
4. quotation channel system