Channels Importance Multiple Choice Questions with Answers – PDF Download

MCQ 1: The strategy of marketing channel system in which company's sales force carry, promote and sell products to end users is classified as:

1. shallow strategy
2. push strategy
3. pull strategy
4. bundle strategy

MCQ 2: Considering marketing channel system, the strategies used by companies to manage intermediaries are:

1. push strategy
2. pull strategy
3. bundle strategy
4. both A and B

MCQ 3: The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as:

1. bundle strategy
2. shallow strategy
3. push strategy
4. pull strategy

MCQ 4: The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as:

1. push strategy
2. pull strategy
3. bundle strategy
4. shallow strategy

MCQ 5: The particular set of marketing channels employed by company is classified as:

1. marketing channel system
2. predatory channel system
3. discount channel system
4. quotation channel system