Principles Of Marketing Practice Test 70

Sustainable Marketing MCQs (Multiple Choice Questions) PDF Download - 70

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Sustainable Marketing MCQ with Answers PDF Download: Quiz 70

MCQ 346:

If the unit cost is $15 and desired return rate on sales is 0.30 then markup price is

$11.43
$21.43
$25.43
$15.43

MCQ 347:

The 'undifferentiated marketing' is also called as

mass marketing
segmented marketing
concentrated marketing
micromarketing

MCQ 348:

In growth-share matrix, the high growth and high share SBU's are considered as

Stars
Cash Cows
Question marks
Dogs

MCQ 349:

The major pricing strategies does not includes

competition based pricing
customer value based pricing
cost based pricing
discount and bonus pricing

MCQ 350:

The division of market on the basis of marital status of consumers such as 'single consumers' and 'married consumers' is an example of

geographic segmentation
demographic segmentation
psychographic segmentation
behavioral segmentation

Principles Of Marketing Exam Prep Tests

What is a Product MCQs

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New Product Pricing Strategies MCQs

Discount and Allowance Pricing MCQs

Geographical Price MCQs

Balancing Customer and Competitor Orientations MCQs

Organizational Approach MCQs

Customer Value Based Pricing MCQs

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