Principles of Marketing MCQs: Chapter 6

Customer Driven Marketing Strategy Multiple Choice Questions (MCQ) PDF Download - 2

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Customer Driven Marketing Strategy MCQs with Answers PDF Download: Quiz 2

MCQ: 6

The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as

whole strategic view
whole channel view
whole product adaptation
whole communication adaptation

MCQ: 7

The countries having industrial economic structure are

Saudi Arabia and Chile
Brazil and China
United States and Japan
both a and b

MCQ: 8

The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as

attainable segment
measureable segment
accessible segment
substantial segment

MCQ: 9

The 'market segmentation' includes

geographic segmentation
demographic segmentation
psychographic segmentation
all of above

MCQ: 10

The kind of product mix and marketing mix which appeals large number of buyers is called

mass marketing
segmented marketing
niche marketing
micromarketing

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