New Product Development Strategy Multiple Choice Questions and Answers PDF – Test 150

MCQ 746: The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as:

1. print and broadcast media
2. word-of-mouth influence
3. buzz marketing
4. display and online media

MCQ 747: The systematic planning for new products and customer driven strategy must be created for:

1. finding and growing products
2. delivering superior value
3. gaining customer lifetime value
4. all of above

MCQ 748: The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as:

1. corporate website
2. marketing website
3. branding website
4. viral website

MCQ 749: The sales force structure in which salespeople are designated to sell the company's product to certain industries or customers is classified as:

1. customer sales force structure
2. product sales force structure
3. indirect sales force structure
4. territorial sales force structure

MCQ 750: The Apple customers who keeps buying same brand in every purchase is an example of:

1. user status
2. usage rate
3. loyalty status
4. benefits sought